Driving clarity from signal to shelf.
Unlock better innovation outcomes with Starday.
From trend noise to a category-expanding allergen-free snack.
Partner: Target
Scope: Innovation Strategy, Product Strategy, Product Development, Launch
Time to Value: 6 Months, kickoff to pilot
Summary: Target wanted to expand their share of wallet with their “Family Shopper” segment. Starday identified a sustained growth trend and designed a savory, allergen-free snack to fill whitespace, stand out on-shelf, and drive repeat purchase. The project was deprioritized by Target due to company reorg, so Starday proceeded with an owned launch.
Results:
Retail Acceptances: 1300 stores in first 6 months.
Velocity: +35% velocity in first 4 months.
Repeat Purchase: Repeat purchase rate pacing with sales growth, indicating customer loyalty.
From stagnating trend to category-disrupting chickpea topper.
Scope: Innovation Strategy, Product Strategy, Product Development, Launch
Time to Value: 6 Months, kickoff to pilot
Summary: There was high consumer demand for plant protein but low repeat purchase of existing plant-protein products.
Addressing the failings of those products, Starday created a chickpea-based protein topper that drives satisfaction and repeat purchase.
Results:
Retail Acceptances: Pre-launch acceptance to Sprouts Farmers Market.
Velocity: #4 in category velocity, 72% above average in first 6 months.
Store Revenue: #1 in $/door, +50% in $/door in first 6 months.
From initial concept to confident product direction.
Partner: R&D Firm
Scope: Innovation Strategy, Product Strategy
Time to Value: 2 Weeks
Summary: Our client had created a prototype and was seeking more clarity on their product strategy and competitive advantage. Starday delivered actionable recommendations in 2 weeks, identifying clear whitespace in the crowded, growing matcha category.
Results:
Speed: 40% less R&D time vs. baseline, enabling concept to launch in 6 months.
Executive Buy-in: Enabled partner to align leadership and cross-functional decision-makers.
R&D Direction: Led partner to move away from an expensive form factor.