Winning products start with more confident decisions.

We accelerate and de-risk innovation from signal to shelf.

Our Services

We deliver the decisions and recommendations your teams need to move forward with confidence.

We focus your bets where growth is real—delivering a data-backed opportunity map and consumer segmentation that align teams on where to play and why.
Outcome:
De-risked upstream decisions and an aligned growth strategy.
We translate strategy into prioritized concepts and portfolio choices; defining claims, ingredients, pricing, positioning, and must-have attributes.
Outcome:
Clear, actionable product direction, de-risked R&D investment, and cross-functional alignment.
We embed with R&D to guide formulation, prototyping, and testing; reducing iterations and keeping execution tied to the opportunity.
Outcome:
Faster prototyping, feasibility at scale, and earlier retail signal.
Marketing & Launch Enablement
We equip teams with validated claims, messaging, packaging direction, and a retail story rooted in upstream signal.
Outcome:
Stronger acceptance, day-one velocity, and repeat purchase (RPR), and lasting margin discipline.

Unlike off-the-shelf AI, our technology integrates consumer, product, and retail performance data into actionable innovation signals.

Identify viable trends by analyzing growth, penetration, and co-mentions.
Deep dive into consumer attitudes and behaviors related to any topic.
Assess priorities & grocery behaviors of various consumer segments on demand.
Determine what’s truly informing product sentiment & purchase intent.
Identify opportunities for differentiation, price pack architecture inputs, & category constraints.