Starday is a tech-enabled innovation partner
Starday transforms data and AI into smarter, faster decisions for F&B teams.
Our Services
Our services are designed to help F&B teams cut through complexity and make smarter, more confident decisions at every stage of innovation.
By blending predictive AI, consumer and market data, and deep category expertise, we provide clarity and cohesion across the entire product innovation process.
Trend & Consumer Strategy
We use predictive AI and consumer content to pinpoint which trends and segments matter most—so you know exactly where to play and how to win.
Product Strategy & Design
We translate insights into actionable product requirements that balance consumer demand with market differentiation and technical feasibility.
Comprehensive risk evaluation & Tradeoffs
We calculate risk across the full product lifecycle and map tradeoffs early—helping teams align quickly, avoid rework, and make confident decisions.
R&D Guidance
We provide formulation, ingredient, and packaging guidance that ties consumer needs to technical execution—streamlining development and reducing iteration cycles.
Our Tools: AI-Based Technology
The System That Powers Our Signal-to-Shelf Execution
We built the AI-powered tools we wish we had.
Integrating consumer, retail, and syndicated data, we built tools specifically designed to advance the thinking of expert contributors. Our tools leverage data science and AI to generate distinct and complementary insights that answer questions across the product innovation lifecycle.
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Identify viable trends by analyzing growth, penetration, and co-mentions.
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Quickly deep dive into consumer attitudes and behaviors related to any topic.
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Assess priorities and grocery behaviors of various consumer segments on demand.
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Determine what’s truly behind product sentiment and purchase intent.
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Easily identify opportunities for differentiation, price pack architecture inputs, and category constraints.
A true end-to-end partner across the F&B Value Chain.
We partner with Brand Owners, Co-Manufacturers, Distributors, and Retailers.
We collaborate closely with your team to accelerate product innovation by bringing together AI-powered tools, expert guidance, and tailored support that fits seamlessly into your existing workflow.