How We Help

Starday is a tech-enabled innovation partner

We augment your team’s creativity and expertise with AI-powered tools and strategic guidance.

Our Process

1. Frame the right questions

2. Run Predictive Models

3. Curate Opportunities

4. Deliver Actionable Recommendations

5. Support Execution & Testing

Our Tools: AI-Based Technology

The System That Powers Our Signal-to-Shelf Execution

Our tools leverage data science and AI to generate distinct and complementary insights that answer questions across the product innovation lifecycle. 

Each tool is operated by our expert team, ensuring human context and strategic focus remain central.

  • Identify viable trends by analyzing growth, penetration, and co-mentions.

  • Quickly deep dive into consumer attitudes and behaviors related to any topic.

  • Assess priorities and grocery behaviors of various consumer segments on demand.

  • Determine what’s truly behind product sentiment and purchase intent.

  • Easily identify opportunities for differentiation, price pack architecture inputs, and category constraints.

Partnership Models

A true end-to-end partner

We collaborate closely with your team to accelerate product innovation by bringing together AI-powered tools, expert guidance, and tailored support that fits seamlessly into your existing workflow.

Pilot Projects

Targeted sprints to validate market or product opportunities.

Quarterly Retainers

Ongoing access to our team and tools for deeper impact.

Embedded Teams

Full-cycle innovation support, integrated into your workflow.

We partner across the ecosystem to drive faster, smarter, lower-risk innovation

  • Launch products with speed, clarity, and confidence

  • Unlock data-led innovation without adding headcount

  • Evaluate and de-risk high-potential new product or M&A opportunities

Whether you're building brands or making them, we help you:

CPG Companies & Manufacturers

Private Equity Firms & Portfolio Companies

We help PE-backed CPG companies move faster and grow smarter:

  • Accelerate product innovation for outsized returns

  • Bring focus and discipline to brand development

  • Sharpen positioning and reduce risk pre- and post-acquisition