We built the system we wished we had.
A validated model that modernizes innovation.
We launched brands to interrogate the process and build the system the industry actually needs.
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Our products are on-shelf at Kroger, Target, Whole Foods, Walmart, Sprouts and more, drive category growth, and outperform velocity norms.
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We built imperfectly, by design, to pressure-test our hypotheses and understand risk.
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Every question we asked—about trend prioritization, product viability, and execution risk— shaped the tools we’ve built.
Founding Team
