4 Years. 4 Brands. 16 Products. Millions of Customers.

One Goal: Build the system we wish we had.

We launched brands and products not just to sell them—but to interrogate the product development process, pressure-test our hypotheses, and build the tools the industry actually needs.

  •  Our products progressed in complexity as our tools evolved and now live across aisles and channels.

  • 5 Products Discontinued. We built imperfectly, by design, to validate our tools’ predictive accuracy and understand risk.

  • Our products are on-shelf at Kroger, Target, Whole Foods, Walmart, Sprouts and more, drive category growth, and outperform velocity norms.

  • Every question we asked—about trend prioritization, product viability, and execution risk— shaped the tools we’ve built.

Meet the Team

  • Chaz Flexman

    CEO

    Founding team at Pattern Brands, Incubated Starday at Equal Ventures Early, Partner at Andreessen Horowitz

  • Lily Burtis

    COO/DATA

    15+ years advising Fortune 500s & startups on product innovation, launched leading DTC brands at Gin Lane

  • Lena Kwak

    PRODUCT R&D

    15+ years in food & bev innovation, R&D Director at 3-star Michelin restaurants