Starday is a next-generation food conglomerate.

We leverage the core advantage of data and software to be the leading innovator and retail partner in consumer packaged goods.

We use data science to predict product-market fit and create food brands.

Through testing, insights, and machine learning models, we track shifts in consumer behaviors to detect pent up demand and build brands and products that meet consumer's needs.

By leveraging SaaS best practices, data and software are used to drive efficiency, repeatability and scale that competes with legacy incumbents.

Meet Our Brands

With modern tools at our disposal, we’re able to deliver on a simple promise: to make food that consumers want to be eating, using high quality ingredients and practices that minimize environmental impact. 

 
 
 

Gooey

Gooey brings pleasure back to snacking by making healthier, more sustainable versions of chocolatey childhood favorites.

The first Gooey product is an absurdly delicious all-natural chocolate hazelnut spread that’s low in sugar, high on chocolate, and made without palm oil or dairy. Dip it, dunk it, spread it, or spoon it straight out of the jar.

 
 
 

All Day

Designed by top chefs and battle-tested in kitchens big and small, All Day is light on sodium, heavy on flavor, and goes on everything.

Use them solo in your favorite dishes, or mix and match to bring bold, complex flavor to every meal, mood and season. Heavy-handed usage is encouraged. All Day blends are vegan, clean-sourced, and all-natural.

 
 
 

Cozumi

Cozumi is a gut-friendly seasoned rice blend that’s eager toplease. We’ve removed common trigger ingredients (see:onion and garlic) and replaced them with even better subs.

Cozumi is low on FODMAPs and high on flavor, so it sitswell with even the most sensitive of stomachs. Because dinner should never be upsetting.

 
 
 

Habeya

Habeya is a new plant-based protein that’s as easy as adding salt and pepper. Crispy, crunchy chickpea-based crumbles make for an easier, better-for-you (AND THE PLANET!), way to eat plant-based protein.

Habeya is the most mouth-watering way to ADD CRUNCH to salads, pizzas and pastas, or doctor up your hummus, tacos or grain bowls.