We built the system we wish we had
Before building tools for others, we tested them ourselves. Every product we launched informed the tech we use today.
From the hardest-to-make to the fastest-to-launch.
Each brand helped us sharpen our process and prove the value of AI-powered innovation done right.
Habeya’s Allergen Free Crackers are deliciously crispy sweet potato crackers that are free of all major allergens, made with vegetables (as the first ingredient!), and satisfy the whole family.
Why we made Habeya:
Food allergies are on the rise in both adults and children. We identified an unmet need within allergen- conscious households who face a limited assortment when looking for safe snack options:
Healthy, kid and parent-approved snacks.
School safe, free of major allergens.
Satisfying flavor and texture.
Organic, better-for-you ingredients (+ veggies!).
All Day Chickpea Protein Toppers are crunchy ‘crouton alternatives’ that are high-protein, plant-based, soy free, gluten-free, and versatile.
Why we made All Day:
Plant-based protein options today are failing to meet consumer standards on taste, texture, and “clean ingredients”. We created All Day to meet their unmet needs:
Convenient and versatile.
An actual food; not a supplement.
Minimize processed ingredients.
Satisfying taste and texture.
Gooey is an absurdly delicious chocolate hazelnut spread that's actually good for you *and* the environment. It’s low sugar, dairy-free, and made with only natural ingredients. It’s perfect for dipping, dunking, spooning, and slathering on everything. We mean everything!
Why we made Gooey:
Put simply, people love chocolate hazelnut spread but want a better option than what’s our there: one without loads of sugar, unnecessary calories, and yucky ingredients.
Cozumi’s Gut-Friendly, Low-FODMAP Seasoned Rice Blends are free of common trigger ingredients and gut irritants, making it easier for people with sensitive stomachs to feel confident and excited about making and eating meals.
Why we made Cozumi:
Today, more than 15% of the U.S. population suffers from Irritable Bowel System (IBS) and the emphasis on gut health as an important component of overall health is growing. But consumers struggle to create tasty, satisfying meals that don’t irritate their stomachs.
