F&B Innovation with Human-AI Collaboration
Starday helps F&B teams drive organic growth with AI-powered, faster, lower-risk product innovation.
Starday is an AI-Powered F&B Product Innovation Platform
We’re a strategic innovation partner with deep expertise in food & beverage development and AI-based technology built to enhance F&B decision-making.
The wild west of AI.
The persistent challenges of F&B.
AI can be a powerful tool, but only when F&B teams are aligned, empowered, and equipped to use it with clarity and purpose.
Teams are overwhelmed with data; what’s measurable is not always meaningful; and breakthrough innovation is costly and risky.
As a result, the industry is riddled with homogenized products, frankenstein line extensions, and missed opportunities.
We built a
platform
to fix this.
4 Brands. 16 Products. Millions of Customers.
One Goal: Build the system we wish we had.
Over 4 years, we launched brands and products not just to sell them—but to interrogate the product development process, pressure-test our hypotheses, and build the tools the industry actually needs.
We drive real-world outcomes.
4 Brands, 16 Products Launched
Our products progressed in complexity as our tools evolved and now live across aisles and channels.
R&D Efficiency
When partnering with a client to refine their Matcha Product, we reduced their R&D time by over 75%.
Habeya drove pre-launch Demand
Habeya, our Allergen Free Sweet Potato Crackers, secured 5 pre-launch major retailer acceptances and achieved +30% MoM velocity in the first four months on shelf.
5 Extensions Launched, 5 Disco’d.
We built imperfectly—by design—to validate our tools’ predictive accuracy and understand risk.
All Day outperforms
All Day, our Chickpea Protein Crunch, grew to #1 in $/door and 72% above category velocity.
Major Retailer distribution
Our products are on-shelf at Kroger, Target, Whole Foods, Walmart, Sprouts and more, drive category growth, and outperform velocity norms.
Let’s work together.
We partner with companies across the F&B value chain, collaborating closely with teams to accelerate product development—bringing AI-powered tools, expert guidance, and tailored support that fits your workflow.