We are your tech-enabled innovation partner.

Starday transforms data and AI-powered insights into smarter, faster decisions for F&B teams.

Smarter, faster, growth-driving decisions

Starday transforms data and AI into smarter, faster decisions for F&B teams.

Define where to play and why.
Identify high-potential consumers, relevant trends, and market whitespace to align teams and guide focused growth decisions.
Define what to build and how to win.
Prioritized product and portfolio opportunities that earn retail acceptance, drive velocity and repeat purchase, and reduce execution risk.
Optimize viability and performance.
Accelerate formulation, prototyping, and decision- making while minimizing rework and risk.
Equip teams to go to market with confidence.
Messaging, claims, and packaging direction rooted in consumer demand to increase impact and cross-functional alignment.

Integrating consumer, retail, and syndicated data, our tools leverage data science and AI to advance the thinking of expert teams.

OUR TOOLS

Identify viable trends by analyzing growth, penetration, and co-mentions.
Deep dive into consumer attitudes and behaviors related to any topic.
Assess priorities & grocery behaviors of various consumer segments on demand.
Determine what’s truly informing product sentiment & purchase intent.
Identify opportunities for differentiation, price pack architecture inputs, & category constraints.