Comprehensive, actionable, and R&D-oriented solutions.

We combine expert judgement with AI-powered tools to deliver predictive insights and recommendations that drive better decisions, curate high potential opportunities, and de-risk launches.

WORK WITH US

Capturing demand in a growing category

From trend identification to launch: how we built a high-velocity, category-expanding brand and product line.

  • Define where to play and why.

    Identify high-potential consumers, relevant trends, and market whitespace to align teams and guide focused growth decisions.

  • Define what to build and how to win.

    Prioritized product and portfolio opportunities that earn retail acceptance, drive velocity and repeat purchase, and reduce execution risk.

  • Optimize viability and performance.

    Accelerate formulation, prototyping, and decision- making while minimizing rework and risk.

Category disrupting Chickpea Protein Topper

All Day reinvigorated a stagnating category by introducing a chickpea-based protein topper with unmatched taste, texture, and versatility.

  • Define where to play and why.

    Identify high-potential consumers, relevant trends, and market whitespace to align teams and guide focused growth decisions.

  • Define what to build and how to win.

    Prioritized product and portfolio opportunities that earn retail acceptance, drive velocity and repeat purchase, and reduce execution risk.

  • Optimize viability and performance.

    Accelerate formulation, prototyping, and decision- making while minimizing rework and risk.

Identifying a sustainable trend & unmet category opportunity

Working with a partner to sharpen an existing concept by acutely understanding consumer need and defining a clear white space within a crowded, growing category.

  • Define where to play and why.

    Identify high-potential consumers, relevant trends, and market whitespace to align teams and guide focused growth decisions.

  • Define what to build and how to win.

    Prioritized product and portfolio opportunities that earn retail acceptance, drive velocity and repeat purchase, and reduce execution risk.

  • Optimize viability and performance.

    Accelerate formulation, prototyping, and decision- making while minimizing rework and risk.