4 Years. 4 Brands. 16 Products. Millions of Customers.
One Goal: Build the system we wish we had.
We launched brands and products not just to sell them—but to interrogate the product development process, pressure-test our hypotheses, and build the tools the industry actually needs.
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Description text goes here
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5 Products Discontinued. We built imperfectly, by design, to validate our tools’ predictive accuracy and understand risk.
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Our products are on-shelf at Kroger, Target, Whole Foods, Walmart, Sprouts and more, drive category growth, and outperform velocity norms.
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Every question we asked about trend prioritization, product viability, and execution risk shaped the tools we’ve built.
Our Results
Four brands & 16 products launched over 4 years
Grew All Day into #1 in dollars/door - 72% above category velocity
Launched Habeya with 5 retailers early acceptance pre-launch
Reduced a matcha client’s R&D timeline by over 75%
Four brands & 16 products launched over 4 years Grew All Day into #1 in dollars/door - 72% above category velocity Launched Habeya with 5 retailers early acceptance pre-launch Reduced a matcha client’s R&D timeline by over 75%
Meet the Team
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Chaz Flexman
CEO
Founding team at Pattern Brands, Incubated Starday at Equal Ventures Early, Partner at Andreessen Horowitz
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Lily Burtis
COO/DATA
15+ years advising Fortune 500s & startups on product innovation, launched leading DTC brands at Gin Lane
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Lena Kwak
PRODUCT R&D
15+ years in food & bev innovation, R&D Director at 3-star Michelin restaurants